Facebook is the premier social media network today. Its statistics suggests that it has over 750 million users registered and at least half login every day. This in itself is a very important statistic as it suggests the on-going popularity of Facebook. No other social media network can boast of as many active users logging in on a daily basis. In this section we are going to concentrate on the Facebook login experience, its controversies and our explanation on why Facebook enjoys such a high login rate compared to any other network.
Facebook Login Factors
The first factor to contribute to the Facebook’s high number of logins everyday is what we at Best Social Media refer to as the “suction factor”. Facebook is inherently addictive, not physically but on a “need for association” level. An unpublished study by a large marketing research agency suggests that users feel removed and “in the dark” about the activities of their social circle if they fail to login. They feel left out and uninformed. Facebook offers users the ability to keep up-to-date with the activities of their social circle and make users feel more in-touch with others.
Another driving force that keeps Facebook users logging on everyday is the open platform for the development of applications. Compared to all the other social media networks, it has the most robust platform for the development of programs. This means that developers can offer intricate games and programs that users feel that they can’t live without. Just to give you an impression of the size of Facebook gaming applications, the latest “CityVille” game by Zynga has over 98 million active players who log in at least once a month. Most of these games are highly addictive and as a result the addiction level for Facebook increases.
Why You Can’t Login
Sometimes users aren’t able to login to Facebook due to access denials or institutional constraints. Unfortunately, some education institutions and workplaces have banned Facebook and other social media sites because they think it is unproductive. There are however way around most of these bans, namely the use of proxy surf sites. Users just need to go to Google and search for “proxy surf” sites to redirect you to Facebook. There are thousands and all of them will connect you to Facebook very easily.
Another possible issue is that users might have simply forgotten their Facebook login details. This happens more often than you’d think and users end up getting frustrated for nothing. Instead of trying to remember forgotten details we suggest that the best solution would be to click on the “Forgot your password?” link. Users just need to pass the security verification and enter their email to have their password reset and an email sent to their account with instruction how to restore the account and set a new password.
Facebook sometimes suspends accounts if they find that the user is doing something “bad”. Facebook is generally quite lenient so unless the user is really annoying a lot of people, this is unlikely to happen. The most common cause of a suspension revolved around spamming other users. This can be in the form of Wall Spam, Message Spam, Duplicate Accounts, and Offensive Material etc. If this happens users can appeal by sending an email to firstname.lastname@example.org.
On rare occasion, Facebook does sometime suffer from downtime or outages thus creating login problems. This however highly unlikely. Facebook enjoys one of the best up-time numbers at 97.22% which makes it one of the most reliable social media networks today.
The Facebook Master Login
There are however some controversies that surround the Facebook login. It has been described by many webmasters that it is trying to make its logins and accounts the master key that opens all accounts. On the surface of it, remembering just one account details certainly beats having multiple accounts to remember. Some have questioned if sites should allow Facebook this opportunity. As is, Facebook already has code in many websites in the form of the “Like” button and others. The end result is a huge amount of information that Facebook has which some consider being dangerous for privacy reasons.